youtube’s biggest sponsor broke the law – rAiD: sHadOW LegEnDs
Articles,  Blog

youtube’s biggest sponsor broke the law – rAiD: sHadOW LegEnDs


Today’s video is sponsored by RAID: Shadow
Legends. Nope. Nope. Nope. Just kidding, that would be awful. It’s actually sponsored by ExpressVPN. Alright, so just as I did in my last video,
I’d like to emphasize that this video is a criticism of the company, not a callout
of the creators. Bills must be paid, and that’s not easy
when the bill-payer is YouTube incorporated. I once got an email from YouTube informing
me that I got demonetized for being an adult. That didn’t happen, but the fact that you
had to think about it proves why we do sponsorships. And that’s why I’m glad to announce: This
video is sponsored by ExpressVPN. I don’t really know enough about technology
to explain how a VPN works, but I’ve been hacked enough times to know why I need one. Someone stole my YouTube password last year. They managed to steal it over a WiFi connection
when I was editing my videos out in public, which I didn’t even think was a thing? But now with ExpressVPN, all of my data going
to and from my laptop is encrypted. Hackers can’t see it, your ISP can’t see
it, not even ExpressVPN can see it. Your entire livelihood is on the internet,
so don’t let someone take it just because your data was insecure. Also, you can download ExpressVPN, change
your location with one click, and then watch Kiki’s Delivery Service and a ton of Studio
Ghibli movies right from Netflix, so. That right there would be enough to convince
me. Look, my Twitter trends are in Japanese. I don’t speak Japanese. Check out ExpressVPN from the link down below,
and find out how you can get three months free. That’s ExpressVPN.com/dangelowallace. So if you’re somehow lucky enough to have
never heard of RAID: Shadow Legends, you’re not as lucky as you think you are because
here’s a re-cap. RAID: Shadow Legends is a game. It’s not a good game, but that’s what
my last video was about. The only thing bigger than the lies RAID uses
to advertise their game is their advertising budget itself. They’ve sponsored hundreds of thousands of
dollars’ worth of ad reads. So my bright idea in my last video was to
put their sponsorship to the test. I went through claim by claim and debunked
their entire sponsorship script. In doing so, I realized that they used a lot
of deceptive or misleading language so that their claims were technically true, even though
they were still lying. RAID: Shadow Legends is very committed to
their half-truths though. One of their claims is that it’s one of
the highest-rated RPG’s on the Google Play Store, which . . . sure. But most of those high reviews were paid for
to offset the thousands upon thousands of horribly negative reviews. Allegedly. For some reason RAID is obsessed with maintaining
an image of honesty and excellence, despite the fact that everyone just considers them
to be the poster child for prioritizing money over the little things, like quality, or honesty. I think the main conclusion that I came to
in my video though is that RAID: Shadow Legends just straight up lied about what it is. It’s not an RPG, it’s just a pachinko
machine with a few loading screens. And like all gambling services, it makes bank. Bank which in turn fuels the insane amount
of RAID: Sponsorships that plague the poor denizens of YouTube dot com. So maybe with all these things being considered,
I shouldn’t be quite so shocked at RAID’s newest lie. But if anything, I think I’m just moreso
shocked that they thought anyone would fall for this. “Hi there, we do not sponsor, we cooperate
only with those YouTubers who play our game and want to be our influencers. We do not pay money for it. Signed, Alina”. . . . So like, where do I start. Let’s just start with the first sentence. “Hi, there we do not sponsor”. Then . . . then what are these. Today’s Sponsor: RAID: Shadow Legends. RAID- RAID- RAID- Thanks so much to RAID:
Shadow Legends. RAID: Shadow Legends. I know you already know about RAID: Shadow
Legends- Just go to the YouTube search bar and type
“install raid for free” and look what comes up. Everything. Everything comes up. Half of the videos on the website come up. I feel like a disappointed parent. Like I have a hypothetical toddler named Raid
Shadow Wallace and he’s holding a red marker, and there’s red marker all over the wall,
and I ask hip “How did that get there”, and he says “Look pops, I don’t draw on
walls with red marker. I don’t know what to tell you”. How stupid do they think we are? There’s levels to this. There’s being so smart that you think everyone
around you is stupid, and then there’s you assuming everyone is so stupid that the only
logical conclusion is that you yourself are the stupidest. Every word I read in this tweet is causing
me to lose braincells, and I’m only six words in. By the time I finish reading it, I might actually
believe it. That was probably their plan all along. “We cooperate only with those YouTubers
who play our game and want to be our influencers.” Let me explain something. Nobody wants to be an influencer. That’s just what happens when you have internet
access and no other job prospects, and every time I’m reminded that I am one, I just
think ugh. Why. But if I did relish in being an influencer
why would I want to be a RAID influencer. That’s like saying, “I want to be a kids’
YouTuber” no, you probably just wanted to be a YouTuber and wound up with an audience
of kids because your content offers no value for anyone over the age of 12. Trust me, YouTubers don’t want to do RAID
sponsorships. They just want to pay for their food. And RAID: Shadow Legends is the rundown little
gas station that they have to stop at on the road to financial stability. Lastly, it says “We do not pay for it”
. . . Great. So of course, the internet reacted very negatively
to this tweet, racking up over 800 comments and 180 retweets, one of which was mine calling
them out. But people started to wonder about the tweet. It was so absurd, that it didn’t seem real. What if it actually wasn’t? Let’s look at the sponsorship I did in this
video. I disclosed not once-
It’s actually sponsored by ExpressVPN- But twice-
This video is sponsored by ExpressVPn- that it is in fact, sponsored by ExpressVPN. (DING). On top of that, I also put this information
in the description of this video. If I haven’t made it clear by now, I want
you to know that I was paid to promote a service. It’s the same thing I would legally have
to do if I was promoting RAID: Shadow Legends, regardless of what RAID: Said. And that’s because no matter what you do,
you can’t outrun the FTC. The United States Federal Trade Commission
is a government agency that regulates consumer protection. It’s stops people like Jake Paul from trying
to take advantage of people like Jake Paul subscribers. And if Jake Paul’s subscribers are anything
to go by, it’s not very effective. But still, there are rules that have to be
followed, and they’re pretty straightforward. In this handy FTC brochure called “Disclosures
101 for Social Media Influencers . . . ugh . . . why. You can see that I have to comply with the
law when endorsing products and working with brands. I have to disclose whether I have any financial
relationship with a brand, and this applies to me even if I didn’t live in the United
States, as long as it’s “reasonably forseeable that the post will affect U.S. consumers”. And that last part is very important, because
this means that while RAID: Shadow Legends is operating out of Israel, they have to follow
FTC guidelines as well, since the YouTube sponsorships that they arel paying for obviously
affect U.S. consumers. That’s why all the YouTubers disclosed the
ads anyway. In fact, I feel bad for the commentary community. Making a video called “RAID broke the law”
is a one-way ticket to massive views, but seeing as half the YouTubers in this community
signed contracts with RAID, they can’t even make disparaging remarks about the company
without getting in trouble. They didn’t just sign a brand deal, they
signed away their right to discourage people from associating with RAID. They signed away their right to make this
video that you’re watching. Then again, this video that you’re watching
isn’t even worth half a RAID sponsorship so actually I don’t feel sorry for them
at all, and maybe I’m the silly one. But still, RAID’s statement makes these
YouTubers out to be liars, and puts them at odds with the FTC. Or at least, it would but honestly even something
as incompetent as a US government agency can probably very easily see that RAID is lying
here, and that the YouTubers did the right thing and disclosed their sponsorship. So as you can see, it’s flat-out illegal
to say that RAID doesn’t pay YouTubers to do sponsorships. But they still said it. In fact, it’s a little weird that they still
said it, because barely two weeks prior, the FTC announced that they’re cracking down
on misleading advertising practices. It says in no uncertain terms, “When companies
launder advertising by paying an influencer to pretend that their endorsement or review
is untainted by a financial relationship, this is illegal payola.” In other words, YouTube’s biggest sponsor
broke the law. And I think they realized that, because they
tried to take it back really really fast. Just a couple days after RAID, you know, violated
federal laws, they released a statement. “Hi guys! Some of you may have already seen the reply
posted here earlier by one of the company’s representatives regarding our coopration with
YouTubers. The reply was rather confusing and one-sided”. Nothing about their original statement was
confusing. How are the words “We do not sponsor”,
“We do not pay money for it” confusing? The only confusing part was the fact that
they thought they’d get away with it. Anyway, “We would like to shed some light
on the situation.” And to this they have attached, not a letter,
not a notepad spology, but a screenshot, of a Discord message. The level of unprofessionalism . . . far too
much. So the meat of this message is as follows:
“What Alina was talking about in this Tweet is our cooperation with the group of YouTube
content creators, the players that create tutorials, reviews on our game and with whom
we have a direct communication channel and a special support program. However, Alina was not referring to our marketing
advertising campaign in the reply, which has led to confusion and misunderstanding. In any event, individuals taking part in any
paid sponsored marketing campaigns through YouTube and similar platform are obligated
to include proper disclosure”. Ohhhhhhhh. So my entire video is wrong because they weren’t
talking about not paying for sponsorships, they were just talking about not paying gaming
YouTubers who choose to make RAID: Shadow Legends gameplay videos . . . is what they
probably want me to say, but that’s obviously not true, since they used the words “We
do not sponsor” verbatim, AND, the whole “we do not sponsor” tweet was in response
to some guy asking Dollar Shave Club and RAID: Shadow Legends to sponsor him as part of a
conversation about pre-roll sponsors. So basically, the moral of the story here
is subscribe to my second channel. I upload almost every single day there, and
while the quality might not be as fancy as this main channel I at least manage to avoid
lying and violating federal laws. For the most part. Anyway, looks like I’ve gotten ten minutes
of content out of this, so leave a like, tell me what you think and subscribe if you haven’t
already. Thank you for watching and a big thank you
to my 316,000 subscribers. Okay, bye.

100 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *