The Secret To Create Incredible Wealth – Grow Income and Abundance – Law of Attraction
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The Secret To Create Incredible Wealth – Grow Income and Abundance – Law of Attraction


I have made an important discovery — a discovery
that may help you, whoever you are, whatever may be your aim in life, to achieve success. It is not the touch of genius that some people
are supposed to be gifted with, that brings success. It is not good luck, influence, or wealth. The real thing upon which most great fortunes
were built—the thing that helps men and women rise to fame and high position in the
world—is easily described. It is simply the habit of completing everything
one begins, first having learned what to begin and what not to begin. Take inventory of yourself over the past two
years, let us say, and what do you discover? The chances are about fifty to one that you
will discover you have had many ideas, started many plans, but completed few or none of them. In the series of lessons on applied psychology
you will find one explaining the importance of concentration, followed by simple, explicit
information on exactly how to learn to concentrate. You will do well to look that particular lesson
up and study it over again. Study it with a new idea in mind—that of
learning how to complete all that you undertake. You have heard it stated, ever since you were
old enough to remember, that “procrastination is the thief of time.” But because it seemed like preaching, you
paid no attention to it. That axiom is literally true! THE POWER OF SIMPLY STICKING TO IT. You cannot possibly succeed in any undertaking,
whether it is large or small, important or otherwise, if you merely think of what you
would like to accomplish and then sit down and wait for the thing to materialize without
patient, painstaking effort. Nearly every business that stands out above
the common run of similar businesses represents concentration on a definite plan or idea from
which there has been but little, if any, variance. Fast food chains, for instance, are built
upon a definite plan through the principle of concentration—the plan itself being simple
and easily applied to other lines of business. The automobile business is nothing more than
concentration upon a simple plan, that is to give the public a serviceable car with
good mileage for as little money as possible, giving the buyer the advantage of quantity
production. The great mail-order houses represent sine
of the largest merchandising enterprises in the world—having been built upon the simple
plan of giving the buyer the advantage of quantity buying and selling, and the policy
of either satisfying the customers or giving their money back There are other examples of great merchandising
success that were built upon the same principle—adopting a definite plan and then sticking to it to
the end. However, for every great success to which
we can point as a result of this principle, we can find a thousand failures or near failures
where no such plan has been adopted. HALF-BAKED IDEAS DON’T RISE. I was recently talking with a man—a man
who is bright and, in many ways, a capable businessman, but he is not succeeding for
the simple reason that he has too many half-baked ideas and follows the practice of discarding
all of them before they have been fairly tested. I offered him a suggestion that might have
been valuable to him, but he replied immediately, “Oh, I’ve thought of that several times,
and I started to try it out once, but it didn’t work.” Note the words well: “I started to try it
out once, but it didn’t work.” Ah, there was where the weakness might have
been discovered. He “started” to try it out. Readers of the Golden Rule, mark these words:
It is not the person who merely “starts” a thing who succeeds. It is the person who starts and who finishes
in spite of hell! Anybody can start a task. It takes the so-called genius to muster up
enough courage, self-confidence, and painstaking patience to finish. But this is not “genius;” it is nothing
but persistence and good common sense. The person who is accredited with being a
genius usually is, as Edison so often told us, nothing of the kind—that person is merely
a hard worker who finds a sound plan and then sticks to it. Success rarely—if ever—comes all in a
bunch, or in a hurry. Worthwhile achievement usually represents
long and patient service. Remember the sturdy oak tree. It does not grow in a year, or in two or even
three years. It requires a score of years or more to produce
a fair-sized oak tree. There are trees that will grow very large
in a few years, but their wood is soft and porous and they are short-lived trees. The person who decides to be a chef this year,
then changes his or her mind and tries the financial business the next year, and then
switches again to life insurance the third year, is more apt to be a failure at all three,
whereas sticking to one of these for three years might have built a very fair success. WHY I KNOW THIS MISTAKE SO WELL. You see, I know a great deal about what I
am writing because I made this very same mistake for almost fifteen years. I feel that I have a perfectly good right
to warn you of an obstacle that may beset your pathway because I have suffered many
defeats on account of that hurdle and consequently have learned how to recognize it in you. The first of January—the day for good resolutions—is
nearing. Set aside that day for two purposes, and you
will be quite likely to profit by having read this article. First: Adopt a chief aim for yourself for
the next year at least and preferably for the next five years, and write out that aim
word by word. Second: Determine to make the first plank
in that chief aim platform read something like this: “During the ensuing year I will
determine, as nearly as possible, those tasks I shall have to perform from start to finish
in order to be successful, and nothing under the sun shall divert my efforts from finishing
every task I begin.” Nearly every person has intelligence enough
to create ideas, but the trouble with most is that those ideas never find expression
in action. The finest locomotive on earth is not worth
a shilling, nor will it pull a single pound of weight, until the stored-up energy in the
steam dome is released at the throttle. You have energy in that head of yours—every
normal human being has—but you are not releasing it at the throttle of action! You are not applying it through the principle
of concentration to the tasks, which, if completed, would place you on the list of those who are
regarded as successes. As far as I can determine, the chief objection
to alcohol is the indisputable fact that it has a very decided tendency to render the
human mind “dopey” and inactive. This is enough to condemn it, because anything
that retards a person’s action, or the releasing of ability through the habit of concentrating
the mind on a task until it is finished, is detrimental to his or her welfare. Usually people will release the flow of action
that has stored up in their heads in connection with a task they delight in performing. This is the reason why people ought to engage
in the work they like best. There is a way of coaxing that wonderful mind
of yours to give up its energy and pour it out into action through concentration upon
some useful work. Keep on searching until you find the best
possible way of releasing this energy. Find the work through which you can release
this energy most readily and most willingly, and you will be getting mighty near to the
work in which you ought to find success. GENIUS ISN’T WHAT WE THINK. It has been my privilege to interview many
so-called great people—people who have been regarded as “geniuses”—and, as encouragement
to you, I want to tell you frankly that I found nothing in them that you and I and all
of the other “ordinary” people do not possess. They are exactly like us, with no more brains—sometimes
with less—but what they had that you and I also have, but do not always use, was the
ability to release the action that was stored up in their heads and keep it concentrated
on a task, great or small, until completed. Do not expect to become an adept at concentration
the first time you try. Learn first to concentrate upon the little
things you do—the sharpening of a pencil, the wrapping of a package, the typing of a
message, and so forth. The way to attain perfection in this wonderful
art of finishing all that you start is to form the habit of doing this in connection
with every task you perform, no matter how small. The first thing you know, this becomes a regular
habit and you do it automatically, without effort. Of what importance will this be to you? What a useless, silly question—but listen
and I shall answer: It will mean the difference between failure and success! Learn How to Use That Wonderful Mind of Yours. The human mind is a composite of many qualities
and tendencies. It consists of likes and dislikes, optimism
and pessimism, hatred and love, constructiveness and destructiveness, kindness and cruelty. The mind is made up of all these qualities
and more. It is a blending of them all, some minds showing
one of these qualities dominating and other minds showing others dominating. The dominating qualities are largely determined
by one’s environment, training, associates, and particularly by one’s own thoughts! Any thought held constantly in the mind, or
any thought dwelt upon through concentration and brought into the conscious mind, often
attracts to it those qualities of the human mind that it most resembles. A thought is like a seed planted in the ground,
in that it brings back a crop after its kind, multiplies, and grows; therefore, it is dangerous
to allow the mind to hold any thought that is destructive. Such thoughts must sooner or later seek release
through physical action. Through the principle of auto-suggestion—that
is, thoughts held in the mind and concentrated upon—any thought will soon begin to crystallize
into action. We will discuss this principle at length later. If the principle of auto-suggestion were generally
understood and taught in the public schools, it would change the whole moral and economic
standards of the world inside of twenty years. Through this principle, the human mind can
rid itself of its destructive tendencies by constantly dwelling upon its constructive
tendencies such as positive thinking or a positive attitude. The qualities of the human mind need the sunlight
of nourishment and use to keep them alive. Throughout the universe, there is a law of
nourishment and use that applies to everything that lives and grows. This law has decreed that every living thing
that is neither nourished nor used must die, and this applies to the qualities of the human
mind we have mentioned. The only way to develop any quality of the
mind is to concentrate upon it, think about it, and use it. Evil tendencies of the mind can be blotted
out by starving them to death through disuse! What would it be worth to the young, plastic
mind of the child to understand this principle and commence to make use of it early in life,
beginning with kindergarten? The principle of auto-suggestion is one of
the fundamental major laws of applied psychology. Through a proper understanding of this principle
the whole tendency of the human mind can be directed toward constructive effort in a short
period of time. Instead of merely waiting for someone to start
a movement for general education along this line, why don’t you begin now to make use
of this principle for the benefit of you and yours? Your children may not be fortunate enough
to receive this training in school, but there is nothing to hinder you from giving it to
them in your home. There is nothing to hinder you from studying,
understanding, and applying to your own efforts this principle from now on. Learn something about that wonderful machine
we call the human mind. It is your real source of power. If you are ever to free yourself of petty
worries and financial want, it will be through the efforts of that wonderful mind of yours. This writer is still a young man, yet he has
positive evidence of the transformation of both men and women from failure to success
in remarkably short periods of time, ranging all the way from a few hours to a few months. The book you hold in your hands is concrete
evidence of the soundness of the argument that individuals can control their economic
destiny, because these writings are a success built out of fifteen years of failure! You too can turn your past failure into success
if you will understand and intelligently apply the principles of applied psychology. You can get to wherever you wish to go in
life. You can find happiness instantly, once you
master this principle, and you can build financial success as rapidly as you comply with the
established practices and principles of economics. There is nothing occult in thinking this way
about the human mind., which functions in harmony with the physical and economic laws
and principles. You do not need the assistance of any person
on earth in the manipulation of your own mind so it will function as you want it to. Your mind is something that you control, no
matter what your station in life may be, provided always that you exercise that right, instead
of permitting others to do so for you. Learn something of the powers of your mind! It will free you of the curse of fear and
fill you with inspiration and courage. HOW ANDREW CARNEGIE USED OTHER PEOPLE’S
BRAINS. Andrew Carnegie passed away leaving a huge
fortune after having given away another fortune. There were thousands of people who envied
his titanic wealth, and there were also many thousands of people who puzzled their brains
trying to think out some plan or scheme through which they could build up a fortune such as
the one Carnegie possessed. Let us tell you how Carnegie built his fortune. Maybe it will give you an idea that will help
you in building yours. In the first place, it is well to remember
that Carnegie was not possessed of more ability than the average man enjoys. He was not a genius, and he did nothing that
almost any other person could not duplicate. Mr. Carnegie accumulated his millions by selecting,
combining, and managing other people’s brains. He realized early in life that any undertaking
such as the steel business required more talent than any one person possessed. He also realized that most industries and
businesses require at least two types of people—one the caretaker and the other the promoter. Carnegie selected the people he wanted, organized
them, directed them, and kept them enthusiastic and eager to render the greatest amount of
service. He got them to cooperate with one another
and with him. No one can build a fortune such as that which
Carnegie controlled without the use of other people’s brains. The amount a single brain can produce, accumulate,
and own, acting independently of other brains, is comparatively little, but the amount one
brain can accumulate and control when acting in harmony with other highly organized minds
is practically unlimited. If you want to become wealthy, learn how to
attract men and women who have what you do not possess in the way of brain capacity. If you are of the promoter type, select your
associates so that some of them will be of the caretaker type. A well-rounded-out partnership or organization,
to be successful, must be made up of people who possess all the requisite qualities essential
for success. Some people can acquire but cannot conserve
assets. Other people can conserve but cannot acquire. The two types, working in harmony, can both
acquire and conserve. Many a business has grown sickly and finally
passed into bankruptcy for no reason other than the fact that it was managed by people
who had too much of one sort of talent and too little or none at all of other necessary
sorts. Business requires something more than capital
in order to succeed. It requires well-balanced brains, made up
of the various shades and blending of the caretaker and the promoter types. THE MAGICAL HUMAN MIND. This is no time for the person who believes
only what he or she understands. Neither is it a favorable time for the person
who doubts the ability of the human mind to look behind the curtain of time down the ages
and there see the handwriting of nature. Nature is yielding up her secrets to all who
wish to see. She no longer uses the lightning in the clouds
to scare ignorant, superstitious humanity. That force has now been harnessed. It drives our wheels of industry and carries
the whisper of our voices and even our fleeting thoughts around the earth in nanoseconds. Electricity is exactly the same force now
that it was hundreds of years ago, yet we knew nothing about it except that we believed
it was only destructive! We did not know that it would one day serve
as our greatest servant, obediently carrying out our commands. We did not understand electricity, so we made
no attempt to master it until recent years. How can we discover the possibilities of the
earth’s natural forces? We can do this only through experimentation—through
the use of imagination! This is decidedly the age of imagination,
inquiry, and experiment. The human race has begun to throw off the
shackles of fear and doubt and take hold of the tools of progress that have been lying
at our feet throughout the ages. The present is the most wonderful age in the
history of the human race—wonderful not only in its progressive inventions, but also
in its mental development. Every day we announce to the world a new technology
or invention, and none of it would be possible without the human mind. WHY WE SHOULD QUIT QUARRELING WITH OUR NEIGHBORS. The time and energy we spend in striking back
at those who anger us would make us independently wealthy, if this great force were directed
toward constructive effort—to building instead of tearing down! The average person spends three-fourths of
his or her lifetime in such useless, destructive effort. There is but one real way to punish a person
who has wronged you, and that is by returning good for evil. The hottest coals ever heaped upon a human
being’s head are acts of kindness offered in return for acts of cruelty. Time spent in hatred is not only wasted, but
it smothers the only worthwhile emotions of the human heart, and renders a person useless
for constructive work. Thoughts of hatred do not harm anyone except
the person who indulges in them. Alcohol and drugs are no more deleterious
to the human body than are thoughts of hatred and anger. Lucky is the person who has grown to be big
enough and wise enough to rise above intolerance, selfishness, greed, and petty jealousies. These are the things that blot out the better
impulses of the human soul and open the human heart to violence. Anger never profited a person anything. Great souls are usually housed in human beings
who are slow to anger and who seldom try to destroy their fellows or defeat them in their
undertakings. The man or woman who can forgive and truly
forget an injury is to be envied. Such souls rise to heights of happiness that
most mortals never enjoy. How long will it be until the human race will
learn to walk down the pathway of life, arm in arm, helping one another in a spirit of
love, instead of trying to cut one another down? How long will it be until we learn that the
only real success in life is measured by the extent to which we serve humanity? How long will it be until we learn that life’s
richest blessings are bestowed upon the one who refuses to stoop to the vulgar attempt
to destroy others? Creating the Rich Vibration of Success. Most of us ask for success without the usual
hardships that come with it. We want success with as little effort as possible. It is a good idea to define success in order
to understand it, and write out a description of it as one of the items on our list of hoped-for
achievements. I do not know what your definition of the
term success is, but if I may impose my own definition on you, I would do so as follows: Success is the sum total of one’s acts and
thoughts that have, on account of their positive, constructive nature, brought happiness and
good cheer to the majority of one’s associates in the past and those in the coming years. You cannot possibly bring happiness, good
cheer, and sunshine into the lives of those with whom you associate and not enjoy success
yourself. Neither can you bring misery, despondency,
and unhappiness to others and be a success. If you cause other people to smile when you
are near; if you carry with you that rich, vibrating, dynamic personality that causes
people to be glad when you are near; if you speak and think of the beauties of life and
persuade others to do the same; if you have eliminated cynicism, hatred, fear, and despondency
from your own nature and filled their place with a wholesome love for all humanity, then
you are bound to be a success! Money is not evidence of success. It may be, in fact, evidence of failure, and
will be if happiness and goodwill did not accompany it throughout the process through
which it was accumulated. I value more highly than all the wealth in
the world the pleasure—the thrilling joy—the happiness and contentment that has come to
me as a result of the opportunity I have had during the past year to serve my fellows through
my writings. Could any amount of money buy such pleasure? No! A thousand times, no! Pleasure comes from doing and not from acquiring! This is a lesson that some people seem never
to learn, but it is a truth nevertheless. The roadway to that thing we call success
leads only in one direction, and that is straight through the great field of human service. Any road that leads in other directions cannot
possibly reach success. I intend to try to be happier this year than
I was last year, not by “acquiring” more worldly goods, although I could use these
to advantage, but by serving more people through my writings and by bringing greater happiness
to the members of my immediate family and my personal friends. If we cannot increase our measure of success
in this manner, then we don’t know how at all! By no means do I recommend that anyone give
up the pursuit of money as one means of finding success and happiness, but I strongly recommend
that no one depend entirely upon the power of money for success. I have never had enough money to cause me
to quit trying to render service, but some whom I know have had, and the result was not
what I call success. THAT’S WHY FINANCIAL SUCCESS IS DANGEROUS. Financial success brings power, and power
is a dangerous thing to those who have not learned how to use it justly and wisely. Great financial power has a decided tendency
to promote intolerance and disregard for the rights of others. When you begin to succeed financially, you
will need to watch your step more closely than ever before. Financial success too often smothers the finer
impulses of the human heart, and leads a person to the worship of the god of Mammon! It is the exception and not the rule when
a person who accumulates great financial power without having tasted liberally of the dregs
of poverty uses that power wisely. Real success cannot be measured in dollars. It is something that can be measured only
by the quantity and the quality of service one renders for the good of others. If financial power takes away the desire to
render useful service, then it may be properly interpreted as failure instead of success. Watch your step as you begin to accumulate
more money than you need for your daily use. Take care that it does not blind your eyes
to the one sure pathway to real success, which is the performance of useful service for the
good of humanity. TWO MEN, TWO LEGS, BIG DIFFERENCE. In the town of Wichita Falls, Texas, I saw
a one-legged man sitting on the sidewalk begging for a handout. A few questions brought out the fact that
he had had a fair education. He said he was begging because no one would
give him work. “The world is against me and I have lost
confidence in myself,” he said. Ah, there was the rub: “I have lost confidence
in myself.” Across the hall from my office is another
one-legged man. I have known him for several years and I know
that his schooling was slight. He has less training than the one-legged beggar. But he is earning an impressive salary. as sales manager of a manufacturing concern,
where he is directing a staff of fifty. The beggar displayed the stump of his amputated
leg as evidence that he needs alms. The other one-legged man covered up the stump
of his lost leg so it would not attract attention. The difference between the two men exists
merely in viewpoint. One believes in himself and the other does
not. The one who believes in himself could give
up the other leg and both of his arms and still earn a great deal of money. He could even give up both eyes, to boot,
and still do very well. The world never defeats you until you defeat
yourself. A meat products manufacturer who was once
at the top of his field became a wealthy man in the sausage business after paralysis had
taken away the use of nearly every muscle in his body. He couldn’t turn over in bed without aid. But he believed in himself, and as long as
you have faith in yourself, and that wonderful mind of yours continues to function properly,
you cannot be defeated in any legitimate undertaking. This statement is made without qualifications,
because it is true.

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