How to Tell a Great Business Story for Your Business or Personal Brand
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How to Tell a Great Business Story for Your Business or Personal Brand


in this video I want to take a look us
something that’s very very effective very very powerful if you are a small
business owner or if you’re trying to build a brand and you’re trying to
persuade or convince somebody about your ability to deliver services about the
ability of your business about your brand your personal brand or your
business brand and that is the use of story the use of story in order to influence
and persuade story is very very powerful because we are hardwired from time
immemorial to like stories to be fascinated by stories to be interested
in stories and the ability to tell a good story if you’re a small business
owner or an entrepreneur or startup your ability to tell a good story is very
very powerful in terms of building your brand and building your personal profile
and I’m going to give you in this video a three-step plan to how you tell a good
story for the point of view of not just telling a yarn not just telling
something entertaining with telling something strategically and with purpose
three steps to to telling a good business story number one when I was so
step one is when I was when I was 23 I bought my first business I bought a
leasehold shop I didn’t get a solicitor to check the lease on within three years
I was thrown out on my arse terminators by the landlord who could do that
because I hadn’t didn’t get the least check step two because of that because
of that and because of what happened and as a consequence I believe that you are
stone mad too for example start a business or take on a lease of a visions
or a premises without first getting a solicitor to look over the lease and see
what exactly are the terms in addition that’s step two step three is I am I am
Tara Gauri I’m a solicitor I can help you if you’re taking on our premises if
you’re taking on a warehouse if you’re taking on a business but the three-step
plan the three-step strategy from Italian good business story is number
one when I was everybody can tell a story about when were 16 when or 1925
when or 65 number two because of that because of what happened I believe I
believe X Y or Z and number three my name is Joe Schmo
I do great nails or here services or styling or PR or accountancy or law or
whatever it is I do three-step plan number one when I was number two because
of that I believe number three my name is Mary Smith I’ve got the best flower
shop or hair nail and beauty salon in the county or in Leinster or whatever I
hope you find this video useful it’s a short video but to be honest with you
the ability the effectiveness of story the power of story is absolutely
critical it’s critically in our everyday lives but it’s also critical if you’re
trying to build a business build a brand build a profile hope you find this video
useful if you do give it a thumbs up down below and you may be interested in
subscribing to my youtube channel if you are hit the subscribe button down below
hit the bell icon and you’ll be notified every time I produce a new video I could
use new videos twice a week Wednesday and Saturday and I cover all aspects of
Irish law and Irish business thanks for watching thanks your time
I don’t remember don’t forget the three steps to a great story number one when I
was number two because of that I believe in number three
I am blah blah blah

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