How to Develop A Growth Mindset | Moonpig
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How to Develop A Growth Mindset | Moonpig

I mean, growth hacking is basically the
buzzword of the year at the minute. It’s not as if many people don’t know about it
but the issues that we definitely faced were how you actually implement it and
how you get to learning quicker because a lot of people say they do growth
hacking and they run little experiments but actually it’s the velocity that you
should be going at is something that we needed some help with, so getting all
those people in a room, while they might have known bits of the topic,
it was a mindset shift into just how fast you can actually get
to validated learning that was really valuable about the course. We started to engage in growth hacking
methodologies, started to read the books, started to talk about it quite a lot
internally and the training was amazing because it adds a framework, adds some
structure, it’s a real point of validation, it means the stuff that we’ve
been talking about and thinking about it’s actually stuff that we can start doing.
Because the people that need to know how it works, like from top to
bottom, everybody now gets this and speaks the same language. Having this common
language, this common glossary by which we can talk is the only way we can work
in this way fully – fully realise what it’s able to do rather than just be
books that we read and put down. I thought again, “growth hacking” this is
totally another industry term, right? We’ve heard it, we’ve heard Agile, we’ve
heard waterfall… These are all terms that pop up and I was a little reluctant at
first but when I got onto the course, I mean, it really blew our minds.
We couldn’t keep up with the amount of information that was coming in on how we
could define, how we could understand our competitors how we could define how we
were being seen by our customers. For me, that growth hacking course was,
really it shifted my mindset. It’s better to build something and
get it out there in people’s hands than not build at all. Which is what would actually happen if
you did everything to perfection. You end up back in waterfall development days
because you’re so perfectionist about your vision so the growth hacking
process is really good especially for those perfectionist types of people to
actually encourage you to get something out to customers and learn because
ultimately it’s whether people actually want to use it that makes it good, and
for you to know that more than the customer. I kind of came from a financial,
you know, trading environment beforehand. We were used to fast paced but when it
came to creating projects and doing pieces of work they were always really big.
For me, you know, we would go away and this design seemed to happen behind
closed doors and we would sit with users and still, there was this waterfall
feeling to it, that it would come back and it would be this big thing that we
would have to work on and there was just no guarantee that it was going to work or
that it was going to convert any more people. So, I think coming back on the
growth course, what it gave me was not only the vocabulary to be able to
understand we need to do short tests, but also to be able to understand
the scientific process behind it. You know, it really is.
Let’s put of hypotheses together and let’s assess that idea. Is that a good one?
Let’s put it out to market instead of having to wonder if it’s good. The real value is being able to map that
theory very quickly to practical applications. Okay here’s a thing that you can do and
this is the principles of persuasion or these kind of things that
may move your metrics But now let’s understand your metric
and let’s figure out ways on the day to apply to your product that
might be able to boost this. So ideas that we came up with in the
course are being applied now. It’s not something that we just parked, went
away and went back to our normal jobs. It helped change the way
we do our normal jobs. It just gave us tools to be able to
prioritise the work and ideas that were coming in from
every angle and also encouraged us to, you know,
get up there, pitch an idea. It was hardcore when we did it.
It was a lot of information that came at us. But the team that showed us and taught
us – they’re just really so grounded and they’ve quite clearly been
through a lot of it themselves. And so hopefully it’s gonna stand us
in good stead going forward. Too often when you’re thinking
about how to test something you’ll come up with an idea
and you’ll have your hypotheses, you’ll develop a test and maybe it’ll take you
about three four weeks to actually get to that result. One of the really fun,
interesting things was how you were able to tie together ten different tools
that on their own don’t actually add that much value but when you combine
them, it allows you to just do something without any development time at all and
get to learning in maybe a week maybe two weeks. We’re coming up with ideas
like different email designs, we’ve been experimenting with length, subject line,
and actually as part of this we’ve developed, like, a set of tests that we’ve
now run in every single email and it’s been really helpful. It means that you’re
taking thinking time away. You know right, I’m gonna optimise this and optimise
that and gonna optimise this next. And it means that we’ve been able to see
results really quickly actually. I have an absurdly long list of crazy cool
tools that you’ve never heard of that here they are, go and play with these.
You go, actually, we actually could integrate some of these in our day-to-day work
and it could be faster than trying to build proprietary stuff. Because the pull of inertia where you
discuss this just amongst ourselves is really really strong and
you don’t notice that until you have some outsider perspective
with a completely different view on your product. So the disruption
that’s caused by people with an expert domain knowledge in
growth hacking coming close to your product for three days
means that you get ideas that you wouldn’t be able to do if we just magically
internalised this knowledge through books and things like that.


  • Louise Berg

    Get your product out to customers and learn instead of holding back and being perfectionist about every detail. Some great points!

  • Growth Tribe

    Here are some of our favourite soundbites. Have you spotted some more? Share your ideas and questions in the comments below!

    [0:10 – 0:16] A lot of people say they do growth hacking and run little experiments, but it's the velocity that you should be going at.
    [1:39 – 1:44] It's better to build something and get it out there in people's hands than not build it at all.
    [1:59 – 2:03] Ultimately, it's whether people want to use your product that makes it good and for you to know that more than the customer

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